Privacy Policy

INFORMATION ON COLLECTION OF PERSONAL DATA AND CONTACT INFORMATION 1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we process your personal data when you use our website. Personal data is defined as any data that allows us to identify you personally.
1.2 The data controller on this website, as defined in the General Data Protection Regulation (GDPR), is Morgan Vancouver, the natural or legal person who, alone or together with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or requests to the controller). An encrypted connection can be recognized by the character string “https://” and the padlock symbol in the browser bar.

Data collection during your visit to our website When you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser sends to our server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary to display the website to you
The website visited
Date and time of access
Amount of data sent in bytes
Source/reference from which the page was accessed
Browser used
Operating system used
IP address used (possibly in anonymous form)
Processing takes place in accordance with Section 6 (1) letter f AVG on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be transmitted or used in any other way. However, we reserve the right to later check the server log files if there are concrete indications of illegal use.

COOKIES To make your visit to our website more interesting and to make it possible to use certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted when your browser session ends, i.e. when you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When set, cookies collect and process certain user information in an individualized way, such as browser and location data and IP address values. Persistent cookies are automatically deleted after a certain period of time, which may vary depending on the cookie.
Some cookies are used to simplify the ordering process by saving settings (e.g., saving the contents of a virtual shopping cart for a subsequent visit to the website). If personal data is also processed by us through individually implemented cookies, the processing is carried out under Art. 6 para. 1 lit. b GDPR for the fulfillment of the contract or

pursuant to Art. 6 para. 1 lett. f GDPR to pursue our legitimate interests in the best possible functionality of the website and an efficient and user-friendly design for website visits.

We may work with advertising partners who help us make our website more interesting for you. Therefore, when you visit our website, cookies from partner companies (third-party cookies) are also stored on your hard drive. In case of cooperation with these advertising partners, in the following sections you will be informed individually and separately about the use of these cookies and the scope of data collected in each case.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept or exclude the acceptance of cookies in certain cases or in general. Each browser is different in the way it handles cookie settings. The ways to change cookie settings are described in the help menu of the respective browser. You can find them for the respective browser at the following links:

Internet Explorer: https://support.microsoft.com/nl-nl/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/nl/kb/cookies-in-en-uitschakelen-websites-voorkeuren Chrome: https://support.google.com/chrome/answer/95647?hl=nl&hlrm=en Safari: https://support.apple.com/nl-nl/guide/safari/sfri11471/mac Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if you do not accept cookies.

CONTACT When you contact us (such as through a contact form or email), personal data is collected. The data collected through a contact form are indicated in the form itself. This data is used and stored exclusively to respond to your inquiry or to contact you and for related technical administration. The legal basis for data processing is our legitimate interest in responding to your request under Art. 6(1)(f) GDPR. If your contact is for the purpose of concluding a contract, the additional legal basis for processing is Art. 6(1)(b) AVG. Your data will be deleted after the final processing of your request; this is done if it is clear from the circumstances that the matter in question has been finally resolved and to the extent that there are no statutory retention obligations.

DATA PROCESSING IN CASE OF OPENING A CLIENT ACCOUNT AND FOR CONTRACT DEVELOPMENT Pursuant to Art. 6 para. 1 lit. b AVG, personal data are also collected and processed if they are provided to us for the fulfillment of a contract or for the opening of a customer account. The data collected are listed in the respective input forms. You can cancel your customer account at any time by sending a message to the above address of the data controller. The data provided are stored and used for the execution of the contract. After termination of the contract or deletion of your customer account, your data will be blocked in relation to the retention periods provided for by tax and commercial law and deleted once these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law, which we will inform you of in this notice.

USE OF YOUR DATA FOR DIRECT MARKETING 6.1 Subscribing to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory field for sending the newsletter is your e-mail address. Providing additional data that is used to address you personally is voluntary. We use the so-called double opt-in procedure for sending the newsletter. This means that we will send you an e-mail newsletter only if you have expressly confirmed to us that you agree to receive newsletters. We will then send you a confirmation e-mail in which we will ask you to click on a specific link to confirm that you wish to receive future newsletters.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Section 6(1)(a) AVG. When you register for the newsletter, we store the IP address of your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any misuse of your e-mail address at a later date. The data collected by subscribing to the newsletter is used exclusively for advertising purposes through the newsletter. You can unsubscribe from the newsletter at any time via the corresponding link in the newsletter or by sending a message to the responsible person named at the beginning. After unsubscribing, your e-mail address will immediately be deleted from our newsletter list, unless you have expressly consented to further use of your data or we reserve the right to continue to use your data in a legally permissible manner, which we will inform you of in this statement.

6.2 Sending e-mail newsletters to existing customers

If you have provided us with your e-mail address when purchasing products or services, we reserve the right to send you regular e-mail offers of products or services similar to those you have already purchased in our assortment. For this purpose it is not necessary to obtain your separate consent. Data processing takes place exclusively on the basis of our legitimate interest in personalized direct advertising in accordance with Section 6 (1) (f) AVG. If you initially object to the use of your e-mail address for this purpose, we will not send you any e-mails. You have the right to object at any time to the use of your e-mail address for the above-mentioned advertising purposes, with effect for the future, by sending a message to the data controller named at the beginning. You will only have to pay transmission charges according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

7. DATA PROCESSING FOR ORDER PROCESSING 7.1 Personal data collected by us are transmitted to the transportation company in charge of delivery as part of contract processing, insofar as this is necessary for the delivery of goods. For payment processing, we will transmit your payment data to the credit institution in charge of payment, insofar as this is necessary for payment processing. If payment services are used, we will expressly inform you of this. The legal basis for the transmission of data is Art. 6 para. 1 letter b AVG.
7.2 Use of payment service providers (payment services)

PayPal In case of payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - “purchase on account” or “installment payment” via PayPal, we transfer the payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of payment processing. The transfer takes place in accordance with Section 6(1)(b) AVG and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods credit card through PayPal, direct debit through PayPal or - if offered - “purchase on account” or “installment payment” through PayPal. For this purpose, the user's payment data may be disclosed to credit bureaus on the basis of PayPal's legitimate interest under Section 6(1)(f) AVG in verifying the user's creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of non-payment to decide to offer the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit evaluation, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. More information on data protection, including the credit bureaus used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this data processing at any time by sending a message to PayPal. However, PayPal may continue to process your personal data if this is necessary for processing contractual payments.

SOFORT If you select the payment method “SOFORT”, your payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we transmit your data as part of the ordering process along with information about your order in accordance with § 6 para. 1 lit. b) AVG. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be transferred for the purpose of processing payments with the SOFORT payment service and only to the extent necessary for this purpose. More information about SOFORT's data protection regulations can be found at: https://www.klarna.com/sofort/datenschutz.
RATING REMINDER CONTACT Reminder for self-assessment (without sending via a customer rating system).
We will use your e-mail address for a one-time rating reminder for the rating system we use, provided that you have given us your explicit consent during or after your order in accordance with § 6 para. 1 letter a AVG. You may revoke your consent at any time by sending a message to the data controller.

You can revoke your consent at any time by sending a message to the data controller.

USE OF SOCIAL MEDIA: SOCIAL PLUGINS 9.1 Facebook Plugin with Shariff Solution Special additional customs and/or import duties are not included in the price and must be paid by the customer.
Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when you visit our website, these buttons are not simply integrated as plugins, but only via an HTML link on the page. This type of integration ensures that no connection to Facebook's servers is established when a page on our website containing these buttons is opened. Clicking the button opens a new browser window in which you can access the Facebook page and interact with the available plugins (if necessary, after entering your login information).

U.S.-based Facebook Inc. is certified by the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of data collection, further processing and use of data by Facebook, as well as the user's rights in this regard and setting options for privacy protection can be found in Facebook's data protection information: https://www.facebook.com/policy.php.

9.2 Google+ Plugin as a Shariff Solution.

Our website uses so-called social plugins (“plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To increase the protection of your data when you visit our website, these buttons are not simply integrated as plugins, but only via an HTML link on the page. This type of integration ensures that no connection to Google+ servers is established when a page on our website containing these buttons is opened. Clicking the button opens a new browser window in which you can access the Google+ page and interact with the available plugins (if necessary, after entering your login information). Google LLC, based in the United States, is certified for the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and extent of data collection, further processing and use of data by Google, as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram plugins as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when you visit our website, these buttons are not simply embedded as plugins, but are simply integrated into the page via an HTML link. This type of integration ensures that no connection to Instagram's servers is established when a page on our website containing these buttons is opened. When you click the button, a new browser window opens in which you can access the Instagram page and interact with the available plugins (if necessary after entering your login information). Instagram LLC, based in the United States, is certified for the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of data collection, further processing and use of data by Instagram, as well as the user's rights in this regard and setting options for privacy protection can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/.

ONLINE MARKETING 10.1 Google's DoubleClick.
This website uses the DoubleClick by Google online marketing tool from operator Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can then prevent them from being displayed more than once. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f AVG.

In addition, DoubleClick may use cookie IDs to record so-called conversions in relation to ad impressions. This occurs, for example, when a user sees a DoubleClick ad and subsequently visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal data.


When using the marketing tools, the browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google with this tool and therefore we inform you according to our level of knowledge: through DoubleClick integration, Google receives the information that you have called up the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will recognize your IP address and store it.

If you would like to object to this tracking procedure, you can disable conversion tracking cookies by setting your browser to block cookies from the www.googleadservices.com domain, https://www.google.de/settings/ads; this setting will be undone when you delete your cookies. You can also obtain information about cookie settings from the Digital Advertising Alliance at www.aboutads.info and make the relevant settings. Finally, you can set your browser so that you are informed about the cookie setting and decide individually whether to accept cookies or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the United States, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the European Union.

More information about DoubleClick by Google's data protection rules can be found at the following link https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking.

This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google AdWords service to advertise our attractive offers on external websites using advertising material (so-called Google AdWords). We may use data from advertising campaigns to determine the success of individual advertising campaigns. Our goal is to show you ads that are interesting to you, to make our website more interesting to you, and to get a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer. These cookies generally lose their validity after 30 days and are not used for personal identification. If you visit certain pages on this website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were redirected to this page. Each Google AdWords client receives a different cookie. Therefore, it is not possible to track cookies across AdWords client websites. The information obtained with the conversion cookie is used to create conversion statistics for AdWords clients who have opted in to conversion tracking. The client is informed of the total number of users who clicked on its ad and were redirected to a page with a conversion tracking tag. However, he does not receive any information that personally identifies the user. If you do not wish to participate in tracking, you can block this usage by disabling Google's conversion tracking cookie via your Internet browser in your user settings. This way you will not be included in conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the US, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

More information on Google's data protection provisions can be found at the following internet link https://www.google.de/policies/privacy/.

You can permanently disable the use of cookies for advertising by making the appropriate setting in your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that you may not be able to use some features of this website, or only to a limited extent, if you have disabled the use of cookies.

WEB ANALYSIS SERVICES Google (Universal) Analytics.
Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies,” text files that are deposited on your computer to enable the website to analyze how users use the site. The information generated by the cookie about your use of the website (including your abbreviated IP address) is usually transmitted to a Google server in the USA and stored there.

This website exclusively uses Google Analytics with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excluding a direct personal reference. This extension means that your IP address will be shortened by Google within the member states of the European Union or other states that have signed the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and abbreviated there. In these exceptional cases, this processing is done on the basis of Article 6(1)(f) of the GDPR, based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to analyze your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and Internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate setting on your browser, but please note that if you do so you may not be able to use the full functionality of this website. You can also prevent Google from collecting data generated by the cookie and related to your use of the website (including your IP address) and processing it by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=nl.

As an alternative to the browser plug-in or in mobile device browsers, click on the following link to set an opt-out cookie to prevent future collection of Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, click on this link again): Disabling Google Analytics

Google LLC, based in the United States, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the European Union.

This website also uses Google Analytics to analyze visitor flows across devices using a user ID. When a page is visited for the first time, the user is assigned a unique, permanent, anonymous ID that is created on all devices. In this way, interaction data from different devices and different sessions can be assigned to a single user. The user ID contains no personal data and does not transmit it to Google.

You can object to the collection and storage of data via the User ID at any time, with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

Deactivation can be done via a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin or in mobile device browsers, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data about this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click on this link again): Disable Google Analytics You can find more information about Universal Analytics here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

RETARGETING/ REMARKETING/ RECOMMENDED ADS
Facebook Custom Audience via Pixel Method This website uses the “Facebook Pixel” from Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With explicit consent, users' behavior can be tracked after they

after viewing or clicking on a Facebook ad. This method is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.

The data collected is anonymous to us, so no conclusions can be drawn about the identity of the user. However, the data is stored and processed by Facebook in order to be assigned to the respective user profile.

Facebook may use the data for its own advertising purposes in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/).

You may authorize Facebook and its partners to serve advertisements on and outside of Facebook. For this purpose, a cookie may be stored on your computer. This processing takes place exclusively on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook pixel can only be given by users over the age of 13. If the user is younger, we will ask for parental or legal guardian consent.

U.S.-based Facebook Inc. is certified by the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your Internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, disabling all cookies may result in the inability to use certain features of our websites. You can also disable the use of third-party cookies, such as Facebook, on the Digital Advertising Alliance website: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website uses Google AdWords remarketing features to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your end device

which, using a pseudonymous cookie ID and based on the pages you visit, automatically enables interest-based advertising. The processing is based on our legitimate interest in the optimal marketing of our website within the meaning of Article 6(1)(f) GDPR.

Further data processing occurs only if you have given your consent for Google to link your Internet and app browsing history to your Google account and use your Google account information to personalize the advertising you see on the web. In this case, if you are connected to Google while visiting our website, Google will use your data along with Google Analytics data to create and define remarketing targeting lists across devices. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups.

You can permanently disable the setting of cookies for advertising purposes by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can obtain information from the Digital Advertising Alliance at www.aboutads.info about cookie settings and make the appropriate settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Google LLC, based in the United States, is certified for the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU. Further information and data protection provisions in relation to advertising and Google can be found here: https://www.google.com/policies/technologies/ads/.

RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection legislation gives you extensive rights as a data subject (right of access and intervention) vis-à-vis the controller of your personal data, which we inform you of below:

Right to information under Art. 15 AVG: In particular, you have the right to be informed about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the intended retention period or the criteria for determining the retention period, the existence of a right to rectification, erasure, restriction of processing, objection to processing complaint to a supervisory authority, the origin of your data if it has not been collected from you, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the scope and expected effects of such processing on you, as well as your right to information about the safeguards under Article 46 AVG when transferring your data to another Member State. 46 AVG when transferring your data to third countries;

Right to rectification under Article 16 AVG: You have the right to immediate rectification of your inaccurate personal data and/or completion of your incomplete data stored by us;

Right to erasure under Section 17 AVG: You have the right to request the erasure of your personal data under Section 17 (1) AVG. However, this right does not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal rights;

Right to restriction of processing under Article 18 AVG: Right to restriction of processing under Article 18 AVG. 18 AVG: You have the right to request the restriction of processing of your personal data, provided that the accuracy of the data you object to is verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal rights after we no longer need this data after the purpose has been achieved or if you have objected for reasons arising from your particular situation, provided that it is not yet clear whether our legitimate reasons prevail;

Right to information under Section 19 AVG: If you have asserted your right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom your personal data have been disclosed of such rectification or erasure of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about such recipients.

Right to data portability under Article 20 of the GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller, insofar as this is technically feasible;

Right to revoke consent given under Section 7 (3) AVG: You have the right to revoke your consent to data processing, once given, at any time with effect for the future. In the event of revocation, we will immediately delete the data in question, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent does not affect the lawfulness of processing based on consent prior to its revocation;

Right to lodge a complaint under Section 77 AVG: If you believe that the processing of personal data about you is in violation of the AVG, you have the right - without prejudice to other administrative or judicial remedies - to lodge a complaint with a supervisory authority, in particular in the member state where you usually reside, work or where the alleged violation occurs.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCE OF INTERESTS AND TAKING INTO ACCOUNT OUR LEGITIMATE INTEREST IN PROCESSING, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATED TO YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for processing that override your interests, fundamental rights and freedoms, or if the processing is for the establishment, exercise or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You may exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

14) Length of retention of personal data
The retention period for personal data is based on the respective statutory retention periods (e.g., retention obligations under commercial and tax law). Upon expiration of this period, the corresponding data are routinely deleted, provided that they are no longer necessary for contract performance or contract initiation and/or there is no legitimate interest on our part in further retention.
Some cookies are used to simplify the ordering process by saving settings (e.g., saving the contents of a virtual shopping cart for a subsequent visit to the website). If personal data are also processed by us through individually implemented cookies, the processing takes place in accordance with Art. 6 para. 1 lit. b GDPR for the fulfillment of the contract or

within the meaning of Art. 6 para. 1 lett. f GDPR to pursue our legitimate interests in the best possible functionality of the website and an efficient and user-friendly design for website visits.

We may work with advertising partners who help us make our website more interesting for you. Therefore, when you visit our website, cookies from partner companies (third-party cookies) are also stored on your hard drive. In case of cooperation with these advertising partners, in the following sections you will be informed individually and separately about the use of these cookies and the scope of data collected in each case.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept or exclude the acceptance of cookies in certain cases or in general. Each browser is different in the way it handles cookie settings. The ways to change cookie settings are described in the help menu of the respective browser. You can find them for the respective browser at the following links:

Internet Explorer: https://support.microsoft.com/nl-nl/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/nl/kb/cookies-in-en-uitschakelen-websites-voorkeuren Chrome: https://support.google.com/chrome/answer/95647?hl=nl&hlrm=en Safari: https://support.apple.com/nl-nl/guide/safari/sfri11471/mac Opera: https://help.opera.com/en/latest/web-preferences/#cookies

Please note that the functionality of our website may be limited if you do not accept cookies.

CONTACT When you contact us (such as through a contact form or email), personal data is collected. The data collected through a contact form are indicated in the form itself. This data is used and stored exclusively to respond to your inquiry or to contact you and for related technical administration. The legal basis for data processing is our legitimate interest in responding to your request under Art. 6(1)(f) GDPR. If your contact is for the purpose of concluding a contract, the additional legal basis for processing is Art. 6(1)(b) AVG. Your data will be deleted after the final processing of your request; this is done if it is clear from the circumstances that the matter in question has been finally resolved and to the extent that there are no statutory retention obligations.

DATA PROCESSING IN CASE OF OPENING A CLIENT ACCOUNT AND FOR CONTRACT DEVELOPMENT Pursuant to Art. 6 para. 1 lit. b AVG, personal data are also collected and processed if they are provided to us for the fulfillment of a contract or for the opening of a customer account. The data collected are listed in the respective input forms. You can cancel your customer account at any time by sending a message to the above address of the data controller. The data provided are stored and used for the execution of the contract. After termination of the contract or deletion of your customer account, your data will be blocked in relation to the retention periods provided for by tax and commercial law and deleted once these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law, which we will inform you of in this notice.

USE OF YOUR DATA FOR DIRECT MARKETING 6.1 Subscribing to our e-mail newsletter

If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory field for sending the newsletter is your e-mail address. Providing additional data that is used to address you personally is voluntary. We use the so-called double opt-in procedure for sending the newsletter. This means that we will send you an e-mail newsletter only if you have expressly confirmed to us that you agree to receive newsletters. We will then send you a confirmation e-mail in which we will ask you to click on a specific link to confirm that you wish to receive future newsletters.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Section 6(1)(a) AVG. When you register for the newsletter, we store the IP address of your Internet service provider (ISP), as well as the date and time of registration, in order to be able to trace any misuse of your e-mail address at a later date. The data collected by subscribing to the newsletter is used exclusively for advertising purposes through the newsletter. You can unsubscribe from the newsletter at any time via the corresponding link in the newsletter or by sending a message to the responsible person named at the beginning. After unsubscribing, your e-mail address will immediately be deleted from our newsletter list, unless you have expressly consented to further use of your data or we reserve the right to continue to use your data in a legally permissible manner, which we will inform you of in this statement.

6.2 Sending e-mail newsletters to existing customers

If you have provided us with your e-mail address when purchasing products or services, we reserve the right to send you regular e-mail offers of products or services similar to those you have already purchased in our assortment. For this purpose it is not necessary to obtain your separate consent. Data processing takes place exclusively on the basis of our legitimate interest in personalized direct advertising in accordance with Section 6 (1) (f) AVG. If you initially object to the use of your e-mail address for this purpose, we will not send you any e-mails. You have the right to object at any time to the use of your e-mail address for the above-mentioned advertising purposes, with effect for the future, by sending a message to the data controller named at the beginning. You will only have to pay transmission charges according to the basic rates. Upon receipt of your objection, the use of your e-mail address for advertising purposes will be discontinued immediately.

7. DATA PROCESSING FOR ORDER PROCESSING 7.1 Personal data collected by us are transmitted to the transportation company in charge of delivery as part of contract processing, insofar as this is necessary for the delivery of goods. For payment processing, we will transmit your payment data to the credit institution in charge of payment, insofar as this is necessary for payment processing. If payment services are used, we will expressly inform you of this. The legal basis for the transmission of data is Art. 6 para. 1 letter b AVG.
7.2 Use of payment service providers (payment services)

PayPal In case of payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - “purchase on account” or “installment payment” via PayPal, we transfer the payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of payment processing. The transfer takes place in accordance with Section 6(1)(b) AVG and only to the extent necessary for payment processing.
PayPal reserves the right to conduct a credit check for payment methods credit card through PayPal, direct debit through PayPal or - if offered - “purchase on account” or “installment payment” through PayPal. For this purpose, the user's payment data may be disclosed to credit bureaus on the basis of PayPal's legitimate interest under Section 6(1)(f) AVG in verifying the user's creditworthiness. PayPal uses the result of the credit check regarding the statistical probability of non-payment to decide to offer the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit evaluation, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of score values includes, but is not limited to, address data. More information on data protection, including the credit bureaus used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full You can object to this data processing at any time by sending a message to PayPal. However, PayPal may continue to process your personal data if this is necessary for processing contractual payments.

SOFORT If you select the payment method “SOFORT”, your payment is processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to which we transmit your data as part of the ordering process along with information about your order in accordance with § 6 para. 1 lit. b) AVG. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be transferred for the purpose of processing payments with the SOFORT payment service and only to the extent necessary for this purpose. More information about SOFORT's data protection regulations can be found at: https://www.klarna.com/sofort/datenschutz.
RATING REMINDER CONTACT Reminder for self-assessment (without sending via a customer rating system).
We will use your e-mail address for a one-time rating reminder for the rating system we use, provided that you have given us your explicit consent during or after your order in accordance with § 6 para. 1 letter a AVG. You may revoke your consent at any time by sending a message to the data controller.

You can revoke your consent at any time by sending a message to the data controller.

USE OF SOCIAL MEDIA: SOCIAL PLUGINS 9.1 Facebook Plugin with Shariff Solution Special additional customs and/or import duties are not included in the price and must be paid by the customer.
Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when you visit our website, these buttons are not simply integrated as plugins, but only via an HTML link on the page. This type of integration ensures that no connection to Facebook's servers is established when a page on our website containing these buttons is opened. Clicking the button opens a new browser window in which you can access the Facebook page and interact with the available plugins (if necessary, after entering your login information).

U.S.-based Facebook Inc. is certified by the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of data collection, further processing and use of data by Facebook, as well as the user's rights in this regard and setting options for privacy protection can be found in Facebook's data protection information: https://www.facebook.com/policy.php.

9.2 Google+ Plugin as a Shariff Solution.

Our website uses so-called social plugins (“plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To increase the protection of your data when you visit our website, these buttons are not simply integrated as plugins, but only via an HTML link on the page. This type of integration ensures that no connection to Google+ servers is established when a page on our website containing these buttons is opened. Clicking the button opens a new browser window in which you can access the Google+ page and interact with the available plugins (if necessary, after entering your login information). Google LLC, based in the United States, is certified for the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and extent of data collection, further processing and use of data by Google, as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram plugins as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when you visit our website, these buttons are not simply embedded as plugins, but are simply integrated into the page via an HTML link. This type of integration ensures that no connection to Instagram's servers is established when a page on our website containing these buttons is opened. When you click the button, a new browser window opens in which you can access the Instagram page and interact with the available plugins (if necessary after entering your login information). Instagram LLC, based in the United States, is certified for the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

The purpose and scope of data collection, further processing and use of data by Instagram, as well as the user's rights in this regard and setting options for privacy protection can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/.

ONLINE MARKETING 10.1 Google's DoubleClick.
This website uses the DoubleClick by Google online marketing tool from operator Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can then prevent them from being displayed more than once. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f AVG.

In addition, DoubleClick may use cookie IDs to record so-called conversions in relation to ad impressions. This occurs, for example, when a user sees a DoubleClick ad and subsequently visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain any personal data.

When using the marketing tools, the browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google with this tool and therefore we inform you according to our level of knowledge: through DoubleClick integration, Google receives the information that you have called up the corresponding part of our website or clicked on one of our ads. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will recognize your IP address and store it.

If you would like to object to this tracking procedure, you can disable conversion tracking cookies by setting your browser to block cookies from the www.googleadservices.com domain, https://www.google.de/settings/ads; this setting will be undone when you delete your cookies. You can also obtain information about cookie settings from the Digital Advertising Alliance at www.aboutads.info and make the relevant settings. Finally, you can set your browser so that you are informed about the cookie setting and decide individually whether to accept cookies or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

Google LLC, based in the United States, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the European Union.

More information about DoubleClick by Google's data protection rules can be found at the following link https://www.google.de/policies/privacy/

10.2 Use of Google AdWords conversion tracking.

This website uses the online advertising program “Google AdWords” and, as part of Google AdWords, conversion tracking by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the Google AdWords service to advertise our attractive offers on external websites using advertising material (so-called Google AdWords). We may use data from advertising campaigns to determine the success of individual advertising campaigns. Our goal is to show you ads that are interesting to you, to make our website more interesting to you, and to get a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer. These cookies generally lose their validity after 30 days and are not used for personal identification. If you visit certain pages on this website and the cookie has not yet expired, Google and we can recognize that you clicked on the advertisement and were redirected to this page. Each Google AdWords client receives a different cookie. Therefore, it is not possible to track cookies across AdWords client websites. The information obtained with the conversion cookie is used to create conversion statistics for AdWords clients who have opted in to conversion tracking. The client is informed of the total number of users who clicked on its ad and were redirected to a page with a conversion tracking tag. However, he does not receive any information that personally identifies the user. If you do not wish to participate in tracking, you can block this usage by disabling Google's conversion tracking cookie via your Internet browser in your user settings. This way you will not be included in conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising pursuant to Art. 6 para. 1 lit. f GDPR.

Google LLC, based in the US, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

More information on Google's data protection provisions can be found at the following internet link https://www.google.de/policies/privacy/.

You can permanently disable the use of cookies for advertising by making the appropriate setting in your browser software or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that you may not be able to use some features of this website, or only to a limited extent, if you have disabled the use of cookies.

WEB ANALYSIS SERVICES Google (Universal) Analytics.
Google Universal Analytics
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called “cookies,” text files that are deposited on your computer to enable the website to analyze how users use the site. The information generated by the cookie about your use of the website (including your abbreviated IP address) is usually transmitted to a Google server in the USA and stored there.

This website exclusively uses Google Analytics with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excluding a direct personal reference. This extension means that your IP address will be shortened by Google within the member states of the European Union or other states that have signed the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States and abbreviated there. In these exceptional cases, this processing is done on the basis of Article 6(1)(f) of the GDPR, based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

Google will use this information on our behalf to analyze your use of the website, to compile reports on website activity, and to provide us with other services related to website activity and Internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate setting on your browser, but please note that if you do so you may not be able to use the full functionality of this website. You can also prevent Google from collecting data generated by the cookie and related to your use of the website (including your IP address) and processing it by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=nl.

As an alternative to the browser plug-in or in mobile device browsers, click on the following link to set an opt-out cookie to prevent future collection of Google Analytics on this website (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, click on this link again): Disabling Google Analytics

Google LLC, based in the United States, is certified for the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the European Union.

This website also uses Google Analytics to analyze visitor flows across devices using a user ID. When a page is visited for the first time, the user is assigned a unique, permanent, anonymous ID that is created on all devices. In this way, interaction data from different devices and different sessions can be assigned to a single user. The user ID contains no personal data and does not transmit it to Google.

You can object to the collection and storage of data via the User ID at any time, with effect for the future. To do so, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

Deactivation can be done via a Google browser plugin (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser plugin or in mobile device browsers, you can click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data about this website in the future (this opt-out cookie works only in this browser and only for this domain; if you delete your cookies in this browser, you must click on this link again): Disable Google Analytics You can find more information about Universal Analytics here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

RETARGETING/ REMARKETING/ RECOMMENDED ADS
Facebook Custom Audience via Pixel Method This website uses the “Facebook Pixel” from Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). With explicit consent, users' behavior can be tracked after they

after viewing or clicking on a Facebook ad. This method is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising campaigns.

The data collected is anonymous to us, so no conclusions can be drawn about the identity of the user. However, the data is stored and processed by Facebook in order to be assigned to the respective user profile.

Facebook may use the data for its own advertising purposes in accordance with Facebook's Data Use Policy (https://www.facebook.com/about/privacy/).

You may authorize Facebook and its partners to serve advertisements on and outside of Facebook. For this purpose, a cookie may be stored on your computer. This processing takes place exclusively on the basis of explicit consent pursuant to Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook pixel can only be given by users over the age of 13. If the user is younger, we will ask for parental or legal guardian consent.

U.S.-based Facebook Inc. is certified by the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.

To disable the use of cookies on your computer, you can set your Internet browser to prevent cookies from being stored on your computer in the future or to delete cookies already stored. However, disabling all cookies may result in the inability to use certain features of our websites. You can also disable the use of third-party cookies, such as Facebook, on the Digital Advertising Alliance website: https://www.aboutads.info/choices/.

Google AdWords Remarketing

Our website uses Google AdWords remarketing features to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google places a cookie in the browser of your end device

which, using a pseudonymous cookie ID and based on the pages you visit, automatically enables interest-based advertising. The processing is based on our legitimate interest in the optimal marketing of our website within the meaning of Article 6(1)(f) GDPR.

Further data processing occurs only if you have given your consent for Google to link your Internet and app browsing history to your Google account and use your Google account information to personalize the advertising you see on the web. In this case, if you are connected to Google while visiting our website, Google will use your data along with Google Analytics data to create and define remarketing targeting lists across devices. For this purpose, Google temporarily links your personal data with Google Analytics data to create target groups.

You can permanently disable the setting of cookies for advertising purposes by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/. Alternatively, you can obtain information from the Digital Advertising Alliance at www.aboutads.info about cookie settings and make the appropriate settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. If you do not accept cookies, the functionality of our website may be limited. Google LLC, based in the United States, is certified for the U.S.-Europe “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU. Further information and data protection provisions in relation to advertising and Google can be found here: https://www.google.com/policies/technologies/ads/.

RIGHTS OF THE DATA SUBJECT
13.1 The applicable data protection legislation gives you extensive rights as a data subject (right of access and intervention) vis-à-vis the controller of your personal data, which we inform you of below:

Right to information under Art. 15 AVG: In particular, you have the right to be informed about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the intended retention period or the criteria for determining the retention period, the existence of a right to rectification, erasure, restriction of processing, objection to processing complaint to a supervisory authority, the origin of your data if it has not been collected from you, the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved and the scope and expected effects of such processing on you, as well as your right to information about the safeguards under Article 46 AVG when transferring your data to another Member State. 46 AVG when transferring your data to third countries;

Right to rectification under Article 16 AVG: You have the right to immediate rectification of your inaccurate personal data and/or completion of your incomplete data stored by us;

Right to erasure under Section 17 AVG: You have the right to request the erasure of your personal data under Section 17 (1) AVG. However, this right does not apply in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal rights;

Right to restriction of processing under Article 18 AVG: Right to restriction of processing under Article 18 AVG. 18 AVG: You have the right to request the restriction of processing of your personal data, provided that the accuracy of the data you object to is verified, if you refuse the deletion of your data due to unlawful processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal rights after we no longer need this data after the purpose has been achieved or if you have objected for reasons arising from your particular situation, provided that it is not yet clear whether our legitimate reasons prevail;

Right to information under Section 19 AVG: If you have asserted your right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom your personal data have been disclosed of such rectification or erasure of data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about such recipients.

Right to data portability under Article 20 of the GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transmitted to another controller, insofar as this is technically feasible;

Right to revoke consent given under Section 7 (3) AVG: You have the right to revoke your consent to data processing, once given, at any time with effect for the future. In the event of revocation, we will immediately delete the data in question, unless further processing cannot be based on a legal basis for processing without consent. Revocation of consent does not affect the lawfulness of processing based on consent prior to its revocation;

Right to lodge a complaint under Section 77 AVG: If you believe that the processing of personal data about you is in violation of the AVG, you have the right - without prejudice to other administrative or judicial remedies - to lodge a complaint with a supervisory authority, in particular in the member state where you usually reside, work or where the alleged violation occurs.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCE OF INTERESTS AND TAKING INTO ACCOUNT OUR LEGITIMATE INTEREST IN PROCESSING, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH EFFECT FOR THE FUTURE ON GROUNDS RELATED TO YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for processing that override your interests, fundamental rights and freedoms, or if the processing is for the establishment, exercise or defense of legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing. You may exercise your right to object as described above.

If you exercise your right to object, we will cease processing the data in question for direct marketing purposes.

14) Length of retention of personal data
The retention period for personal data is based on the respective statutory retention periods (e.g., retention obligations under commercial and tax law). Once this period has expired, the corresponding data is routinely deleted, provided that it is no longer necessary for contract performance or contract initiation and/or there is no legitimate interest on our part in further retention.